Brand Positioning

Multimedia Room

Effective positioning is about gaining the recognition for what you do best. Making sure you have clear and tangible differentiation and that it is visible. In place-branding we work with cities to identify their brand narrative; positioning them in the markets and with audiences that are most relevant, whether through events or through communications. We believe the most successful brands are those which have a single-minded proposition. They know what they are and how to say it.

We have track-record in demonstrating brands through actions, in pulling together multi-disciplinary teams and creating and producing world-class events. Often acting on behalf of a city or an organisation as the intelligent internal client to bring together the right agencies for the job. We ran London House in Beijing in 2008, and we’re currently advising London on brand activation for 2012. We also continue to offer our expertise to other nations and places looking to have a presence in London in 2012.